E.L.F. Taps Jen Atkin for Makeup Line

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Celebrity hairstylist Jen Atkin is launching a limited-edition makeup collection with e.l.f. Cosmetics, per WWD.

“I am obsessed with creating quality beauty products that are accessible to everyone,” Atkin said in a statement. “And no one has mastered that better than e.l.f. Cosmetics.”

Products include a hair and brow pomade, a face palette, eyeliner, a lip liner and lipstick duo, a face mist and a brow and eyeliner kit. The collection will be available at Ulta Beauty and on e.l.f. ‘s website and Boots in the U.K.

In addition, for every Instagram post tagged “#elfmade” from April 4 to April 30, E.L.F. and Atkin will donate $1 (up to $25,000) to Girls Inc. In the U.K., e.l.f. will pledge 1 pound, up to 5,000 pounds. Atkin has pledged to send gifts to the first 1,000 people who post using the hashtag.

“Jen uses her platforms and influence to champion success for others,” says Kory Marchisotto, chief marketing officer, e.l.f. Beauty, in a statement. “Through this uplifting collection, we are thrilled to join forces and combine our like-minded vision of helping others feel like a better version of themselves.”

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