E.l.f. Cosmetics And Chipotle Team For A Delicious New Collaboration
What do a makeup brand and burrito bowl destination have in common? They’re both revolutionizing marketing on TikTok, popular with the Gen Z crowd, and as of March 10, they have a collaboration together! I’m talking, of course, about e.l.f. Cosmetics and Chipotle and their new collab that will have both makeup mavens and Chipotle fans hungry for these limited-edition products.
What Inspired This Collaboration?
This collection actually isn’t the first time that e.l.f. and Chipotle have joined forces. The two brands teamed on a smaller Chipotle-inspired makeup collection last May. That collection sold out in minutes. “Following our first launch with e.l.f.,” explains Tressie Leiberman, Vice President of Digital Marketing and Off Premise at Chipotle, “which sold out in less than four minutes last spring, we’ve taken our collab to the next level with beauty products celebrating our real ingredients in totally unexpected ways.”
The partnership is a perfect fit for two social-savvy brands who cater to a Gen Z audience. “We share the same renegade spirit and are both committed to bringing the best ingredients to our consumers at extraordinary prices,” shares Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty.
What’s Included In The Collection?
The e.l.f. Cosmetics x Chipotle collaboration features four limited edition products:
e.l.f. x Chipotle Eyeshadow Palette
Resembling the counter of your local Chipotle, this fresh eyeshadow palette features 12 matte, shimmer, and metallic shades inspired by iconic Chipotle ingredients. And to make things even more delicious, each palette purchase comes with an offer for free chips and guac at Chipotle!
e.l.f. x Chipotle Make It Hot Lip Gloss
This gloss will plump your lips more than a taste of extra-hot salsa. The vibrant red is such a fun color, and the formula leaves your lips feeling hydrated and full.
e.l.f. x Chipotle Extra Guac Face Sponge Set
How adorable is this avocado-shaped sponge set? The larger avocado-shaped sponge is ideal for applying foundation and face makeup, while the small pit sponge is perfectly shaped for concealer and precise application.
e.l.f. x Chipotle Eyes Chips Face Makeup Bag
Carry all your beauty essentials in this fun makeup bag that looks like Chipotle’s recognizable chip bags.
If All These Makeup Products Are Making You Hungry…
You’re not alone! In addition to a Chipotle-inspired beauty collection at e.l.f., Chipotle is offering an e.l.f.-inspired bowl for a limited time! The Eyes. Chips. Face. Bowl, curated by famous drag queens Trixie Mattel and Kim Chi, is a new bowl that’s available through March 17. Try out this beautiful vegan bowl (e.l.f. is a completely vegan and cruelty-free brand, FYI) that features white rice, pinto beans, roasted chili-corn salsa, tomatillo-red salsa, guac, lettuce, and a side of chips. Why not snack on some Chipotle while you’re creating a fierce new look with your new palette? In fact, Trixie and Kim did just that for the latest video on Trixie’s YouTube channel, demonstrating how they use all the e.l.f. Cosmetics x Chipotle products while trying out the Eyes. Chips. Face. Bowl. Serving up looks and snacks!
To learn more about the e.l.f. Cosmetics x Chipotle collaboration, visit e.l.f.’s site here.